Call to Action (CTA) and what it means for my website.
Everything website owners need to know.
What does Call to Action mean?
A Call to Action is you, the website owner, providing your reader with some form of actionable task and usually appears as a button, link within text, or an image of some kind.
A call to action might be at the beginning of a blog post, at the end of a blog post, or sprinkled throughout a landing page. As a marketer, you use a call to action in any medium—videos, advertisements, blog posts, landing pages, and even social messages.
(CTA) stands for Call to Action, and it’s the part of a webpage, an advertisement, or content that encourages the audience to do something. Call to Action “Sign up”, “Subscribe”, “Try for free”, “Get started”, Learn more”, “Join us” buttons one displayed to serve a different purpose on a page.
CTAs help business and/or website owners convert a visitor into a lead for your sales team. CTAs can initiate a variety of different actions, depending on the goal of your content.
We don’t just create a Call to Action for the website to look pretty, and wait for approval from the audience on how it suits the page it is placed on.
All Call to Action buttons are exactly what the name says! It is a PROMINENT feature on a specific web page which is strategically placed, to entice the user, to perform the action displayed on the button, when you see it on a website. Not all “Call-to-Actions perform the same way.
Each one of these signups is likely a result of an effective Call-to-Action.
With this type of call to action, your visitors are invited to sign up for free trial software, a webinar conducted by your company, or even recipe teasers, which we all love.
This trial period usually lasts for about 7 to 14 days, until you are prompted to upgrade your membership at a cost.
This type of call to action has no objective of getting the visitor to make a purchase. The visitor is invited to receive weekly or monthly updates from the company. “Subscribe” CTAs are common to company blogs, for which the business wants to develop a readership.
Try for free.
Most of today’s large companies’ website has a free trial offer for all it’s visitors. It works like a “sample pack” handed out to you at events or presentations. This call to action allows people to demo a product before deciding if it’s worth the cost to them. If the product adds value to them, they are keen to purchase it.
This CTA can drive a variety of behaviors for a company, from a free trial to signing up for a website design.
Not all visitors are online to make a purchase. Some visitors are searching to learn a new skill or need some information about a product before they make a purchase. It would be great if you could provide your potential customers a little more information, so they’re prepared to buy something. That’s what this CTA is for.
If you manage an online community or if your product is built on collaboration between users, it will be best to place the “Join Us” CTA somewhere on your website.
Here is a list of some powerful Call-to-Action examples
Spotify literally tells you straight off the block, “Get Premium free for 1 month”, to inform visitors that they get to use the Premium version and not waste any time. They’re using one of society’s most favorite words … FREE.
Spotify doesn’t even bother with long stories that don’t sell, instead they take it for granted that you keep your membership, so they push the price right in your face and tell you to “Cancel anytime”. What positivity!
Then, they use a green button which stands out saying, “View Plans”, they’re not only reinforcing other options in their digital call-to-action button, but made sure it is bright and bold.
If you look at the Backlinko landing page, the moment you visit their website, you are presented with a direct, in-your-face CTA message. Brian Dean tells visitors straight up that only Subscribers get the best information Backlinko has to offer.
They have also added Testimonials to back their subscription, which makes for a very nice touch to what you are signing up for. They highlight the CTA with a bright green button that you cannot miss.
A message to the world’s drivers to make money the Uber way. This CTA is simple and to the point. If you are a driver, why not make money because of it, on the largest network of drivers. There is an image of a very happy driver which sums up the entire CTA.
Uber has also made it clear about their business network, (Ride, Eat, Freight, Business, Bike and Elevate), so there are other options for the visitor to choose from.
The moment you land on the Hubspot website landing page, you are greeted with a subtle background image and a bright orange button on the header and slider.
It is clear what the message is all about here. Hubspot highlights the fact that the service is FREE, and don’t we all love that word “FREE”.
Hubspot is so confident about their software, they can boldly say, “There’s a better way to grow”. This confidence gets bolder by inviting visitors to “Get started with FREE tools, and upgrade as you grow”, and this tells visitors that this is not trial software.
Now how is this intro for an online learning website? “Last day to save | Take advantage of expert-led courses for as low as R180“
This is how you create an urgent response from your visitors. This is the reason why Udemy is the largest online learning portal. They have created panic in the mind of students that want to learn, panic that has been triggered by a timer.
The CTA on the front image re-iterates how urgent this landing page is. They don’t ask you for your name and contact email for news. They just want to know “what you want to learn?” This is called “Panic & Emotional” buying.
A once-off discount highlighted on a big green square is something visitors are unlikely to miss. Visitors are getting 70% off the normal price for Professional Accounting software, which is a drop in the ocean compared to the normal price.
Quickbooks even goes as far as to tell visitors that this software is for smart businesses and makes life easier for those that work hard.
Nike basically changes the images on the slider almost all the time, so it is difficult to really keep up with what you saw last week. They are always informing visitors of the change in footwear trends and new innovative footwear, with new slogans and images.
Nike keeps it simple with their tagline “Just do it”, or “swoosh”, always up there. After staying on the page for a while, you have the option of completing a newsletter pop-up to receive the latest news trends from Nike.